Long Term Value of a Customer

www.ProfitableHospitality.com Once you understand the concept, it’s easy to see that the daily customer who buys a coffee or has a snack is worth thousands of dollars a year, not just the she pays for one coffee. See the difference examples for cafe, restaurant and hotel customers. Share this with staff who will quickly undertand this important marketing concept. One of the many marketing and management resources available from http
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