Hotel Sales Managers Need to Get Creative
Posted by Pure Energy at 8:08 pm in Daily Rants

This year as a Hotel Sales Manager you should be prepared to be more creative, more focused and master your time management.

Hotel Owners, Franchisers and Management Companies are going to expect more from their Hotel Sales Managers.  They expect you to meet your goals and to continue to increase revenue.  There are simply no excuses.  You have a “revenue producing position”.  If you keep focused, get more aggressive and creative, then you will make it through these hard times.

Take a look at your LNR’s (local negotiated rates), last year’s annual group and meetings and start to contact them.  Don’t wait for them to call you.  If you do you are taking a chance and another Hotel Sales Person will find them and take from you.  Make appointments with them to re-qualify and get in their face.

Someone told me once “the early bird gets the worm”.  It has stuck with me for years and it’s true.  When you get RFP’s (group, meeting planners, LRN’s, etc.) do it right away.  Then contact them to make sure that they received it and when they will be making a decision.

If the RFP requestor wants “no meeting room rental” see if you can do it.  If they want upgrades take a look at it.  Comp rooms?  Can you afford it?  Add up the figures, take a look at your occupancy and occupancy history, check out any special events that may fall over the sames dates…..you may want to get this booked if you can show profit.

Can’t get through to an account or having trouble with a meeting planner or RFP?  Ask you Director of Sales, Regional S & M or even your General Manager to help.  Don’t wait!!  A lot of General Manager’s have Sales experience.  There is nothing more impressive to a potential client if they get a call from someone in that position.  It will increase your chances of closing the deal.  Put the pride aside!

Are you familiar with your market, competition and rate strategy?  If your not then learn it and if you have problem with your rates then get with your Director or GM.  Express your concern and understand why?

Knowledge is power.

Good luck and go get them!

Pure Energy

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