Hotel Sales Manager & Park Sleep Fly Packages

Feb 24

Posted by Pure Energy at 10:55 pm in Daily Rants

If your property is near an Airport, I would imagine that you would of established a Park, Sleep & Fly Package for your hotel. If you haven’t, well you better.

Defining a “Park, Sleep Fly Package” meaning the guest will arrive at your hotel either the night prior or the night of their return from their trip. It is common that only about 5% will stay the night after their trip upon their return. They will need to leave their vehicle in your parking lot of your hotel while they are away on vacation or on business.

In the Philadelphia Market their are two popular packages - one that includes up to 7 days/nights of parking and the other with up to 14 days/nights of parking.

You can find these packages on the properties web-site and/or other web-sites.

Is your hotel close to an airport but your property does not include transportation? Yes, it is an expense and a liability however, what is your competition doing? In this market is it wise to add on this extra expense to the hotel’s bottom line. Will this burden bring in it’s return on investment? You will have to decide but if you don’t provide this service, then expect that you are loosing market share.

There are some other issues that need to be considered. Is your area safe? Is your parking lot lighting bright and open? Will you need to consider hiring a Night Patrol Man or Off Duty Officer to patrol your parking lot? Do you have enough insurance on the property in case of something serious? Check out everything.

From experience I am finding that not one hotel puts emphasis in this market. They do not have a dedicated Sales & Marketing Person or Team like the off-site companies do. Think about it…..is your property getting your fair share with such a disadvantage?

Your competition is the off-site lots. Most people will try and save a buck by getting up extra early to leave their home, drive 2 hours to their parking lot and get on their early flight. This consumer is very easily attracted to a good deal to use your hotel to stay overnight so they can get up refreshed and ready to go. Sweet and simple with no stress.

How do you tap into this market? How do you shift market share and create the demand?

Tapping into the Market

First you must know your competition. What are the other hotel’s doing, charging and do they provide free transportation to and from the Airport. At what times are they providing the service? How many shuttles do they have? How many drivers? How many people does the van hold? What is the condition of their vehicles. Send over a spy and test the shuttle. Are the driver friendly?

To the Airport Properties: Review or create your packages tomorrow! Complete a competitive analysis and get your share!!!

Good luck!

Pure Energy

Share and Enjoy: