Cold calling.  Sales People have been cold calling forever.  Sometimes it’s fun, most times it’s not. Are you that Hotel Sales Manager who cold calls each day?  Are you getting results?

I read an article today that was right on the money about cold calling.  Check it out at on www.gamingindustrywire.com~ Back to Hotel Sales Basics: The Basics Have Changed Big Time! – by Carol Verret.  She offers great ideas on finding leads without driving around all day accomplishing nothing but adding up miles. 

Other good ideas I have found helpful are on www.hotelsalesmanager.com.

I do not mind cold calling and I have had to do it for almost 20 years.  But, now a days I can look up anything on-line, find what I want, who I want and most times…..emails and phone numbers are listed right there.  Pretty simple.  If you are a good surfer you will save hours and hours of precious time along with additional costs for mileage that you will have to charge to your company.

Old School….yes, most of our Manager’s are from the Old School.  They believe that you will succeed if you spend your time cold calling.  I always think of that copier guy or office products fellow who cold called the Sales Office at the hotel.  It is hard to change the minds of an Operations Manager or Regional if they still believe that Cold Calling is the answer in this recession. 

Is cold calling the answer?  Do people really want to be cold called in the middle of their day?  Yea, sure some are receptive.  But when you leave are they thinking of that annoying copier guy who pops in anytime and bugs you?  

I’m torn on this subject.  If my DOS wants me to go out and cold call, I do my best to bring back information that might bring results.  Most of the time I find that I head back to the office and google them anyway.

Good luck to all of us Cold Callers!  Hope it works!

Pure Energy